Nothing Before Coffee (NBC) is a fast-growing coffee chain catering to India's youth with an aspirational yet affordable menu (ASP ~₹140). Offerings include coffees, mocktails, quick bites, and desserts, with distinct Indianized appeal featuring sugary drinks like Shrappes (shakes + frappes) and Indianized foods. NBC has over a 100 cafes majorly focusing on Tier II locations
Location
Jaipur
Sector
QSR • Café
Founding Year
2017
Investment Year
2026
Status
Active
Investment Thesis :
High quality products that resonate with the Indian youth's palette. The Cafes are highly rated as they create a third space for the youth in these cities.
Founders that embody India's hustle- culture with deep market understanding and sharp execution capabilities
The Indian Coffee market is growing rapidly, yet no other brand has focused on building a Tier-II focused café chain. Our thesis centers around the coffee market boom being a function of demand for coffee pan India, across geographies, tiers, and income groups. Thus accessibly priced coffee chains outside of India's metros is a clear whitespace.
Unparalleled store economics with 100+ stores earning average store EBITDA of ~20%